shot glass holder

Company Overview

Xtreme Bar Technologies Inc. (XBT Inc.) is a one product start-up company capitalizing on being the first to do what it does, operating without virtually any competitors on a viable and strategic niche of the promotional drink merchandise and bar accessory market, with our innovative shot glass holder.

The L.E.D SHOT RODTM is the world’s most high tech shot glass holder. The first and only, to feature controllable RGB L.E.D lighting, a rechargeable battery & a remote.

The L.E.D SHOT ROD’STM one-of-a-kind, patent-pending design is a fascinating, new way to serve and display your favorite shot of liquor or drink. L.E.D shot glass holder tray.

The L.E.D SHOT RODTM is a new and unique eye catching bar accessory that uses super bright LED technology, combined with miniature electronics, to produce an amazing display of full color light. Its WOW effect is sure to bring color and conversation to any liquor brand, bar counter, table or venue.  shot glass holder.

Our invention, the L.E.D SHOT RODTM is a new & exciting merchandising and promotional product, offering worldwide branding possibilities.

The L.E.D SHOT RODTM has come a long way from its beginnings in 2012 as a drawing on a Post-It-Note. It has evolved from crude sketches, to hand-built models (fresh from the garage), to CAD renderings, to 3D-printed prototypes, to the final product, which you will soon hold in your hand.

We have worked hard at XBT Inc. to create a beautiful vessel that allows anyone to create a mood or compliment the decoration of their bar.

Hit those shots with multicolored flashes of light and get ready to party the night away!

“The L.E.D SHOT RODTM is an innovative addition to the drink ware industry as well as being the latest idea in shooter-ology, which will surely become a customer favorite, keeping them coming back for more”.

We hope you will enjoy The L.E.D SHOT RODTM as much as we have enjoyed developing it.

shot glass holder

Customer Problem

The L.E.D SHOT RODTM is an exciting, innovative, unique and affordable bar apparatus, filling in the gap discovered during the course of our market research, regarding a lack of available high-quality customized liquor brand promotional tools and accessories.

Our revolutionary bar accessory and liquor brand promotional tool, the L.E.D SHOT RODTM , will significantly improve spirits and liquor brands marketing and promotions efforts; efficiently increase their brand exposure and awareness at a cost effective price, as well as participate in boosting their sales.

Although the concept of a shot glass rack, has been around for 100+ years, XBT Inc. with the L.E.D SHOT RODTM has re-engineered the concept to make it more in line with today’s innovative bar-club scene & ever demanding brand marketing strategies.

Target Market

Major targeted clients include international spirits and liquor brands, specialized promotional companies, retailers, national importers, professional hospitality end users such as bars, clubs and a wide variety of beverage led outlets, as well as individual consumers….

The L.E.D SHOT RODTM is set to be a great party favorite for any special events, home parties, beverage launches and drink promotions at bars, nightclubs and other late night venues!

Business Model

At XBT Inc. we intend to provide our customers with an innovative, fun and unique product, fast turnaround, exceptional quality, unparalleled customer service, and competitive pricing. We will work with you in real-time, to meet your design needs, allowing full customization. Our policy is to deliver a product experience that is above and beyond our customer’s expectations.

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The story of Xtreme Bar Technologies (X.B.T Inc.) and the L.E.D SHOT RODTM begins in 2011 with a chance meeting of two men in the Caribbean.

During his tropical vacation, Michael Haseley met Vincent Edouard who was at the time a bar manager and cocktail mixologist.

The two men became friends and one day, while visiting Vincent’s house, Michael noticed a contraption that attracted his attention. It was heavy, ugly, and rather an awkward object. Vincent explained that it was the ‘L.E.D Shot Glass Rack’ then went on to tell Michael of his passion for creativity, design, L.E.D lighting, the bar industry and entrepreneurship. Michael was impressed: He also had entrepreneurial ambitions.

Still, at first sight, they hardly seemed compatible as working partners. Michael, a Texan in his mid-forties was a respectable U.S. army veteran, who had since graduated with a major in marketing, economics, finance and entrepreneurship. Vincent, in his late thirties, originally from France and of Caribbean descent had graduated with an MBA and has a background in hospitality and beverage management, having worked for large and small hospitality, entertainment and leisure groups.

Yet they were both driven by a personal passion for creativity, a goal of self-motivated entrepreneurship, as well as dreams of success.

After a couple of weeks Michael’s holiday came to an end yet the pair decided to keep in contact and it was during the course of those email exchanges, online chats and virtual brainstorming sessions to discuss businesses ideas that the idea to set up a business was born.

They decided on something different, innovative and a concept that had never been tried before. They contemplated a number of ideas until they settled on the L.E.D SHOT RODTM, whose name is taken from its shape and futuristic features.

Vincent will himself admit that at first he was reluctant to form a partnership with anyone, due to perhaps “a natural inner French pride”. However business is what America excels at and Vincent recognized that two heads are always better than one in a start-up. The pair then decided to become business partners.

X.B.T Inc. was founded a year later, a start-up that would embody their mutual passion for creativity, design and entrepreneurship.

They both knew it would be difficult to launch a start-up from opposite sides of the globe, so the decision was made to unite their forces a soon as possible in the same country and city. It took time, yet that opportunity materialized in 2013, when both men were united in Bangkok Thailand.

Both recent transplants to a foreign country with corporate jobs, it wasn’t easy to maximize time together, but they were determined to complete the task and bring the product to market.

They ran trials, made prototypes, wrote business plans, developed and refined the concept.

Some would say it was just a pair of friends who maybe spent too much time in bars; yet those who truly know them and their story will tell you that their path until now has been made up of sacrifices, hard work and dedication, and that this has shaped the people they have become.

In short, they’re a pair of old-school entrepreneurs who decided not to take the easy way out.

They’re a team of dedicated people with a strong work ethic who know that success isn’t a birthright, yet believe that with hard, purposeful work, it is inevitable; a duo that has discovered a “small’ niche market; that possess a clever and unique business idea, as well as a passion for the beverage industry and a dream of success.

shot glass holder

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